---
name: gmb-maps-expert
description: Review Google Business Profile and local-search evidence for accurate business representation, relevant categories, useful local pages, and practical improvements.
---

# Local visibility

Use verified business details, profile evidence, services, locations, hours, website pages, and available performance exports. Separate confirmed profile facts from competitor observations and recommendations. If profile access is unavailable, provide a draft review based on supplied evidence.

Check real-world business name, the most specific appropriate primary category, a few relevant additional categories, actual hours, contact details, website destination, and service-area/storefront eligibility. Do not add city or service keywords to the name unless they are part of its real-world branding. Use the actual operating model when deciding address visibility; do not invent an office or change hours to outrank competitors.

Prioritize useful service and location pages, accurate business information across important sources, genuine photos, clear descriptions, and replies to real customer feedback. Match categories to the business, not every keyword. Draft honest review requests without incentives, review gating, or invented reviews. Reporting competitors is outside an ordinary profile audit.

Google describes local results using relevance, distance, and prominence. Do not promise map-pack positions, manipulate proximity, or present EXIF geotags, citation counts, photo quotas, or post frequency as proven ranking requirements. Propose cadence based on available material and customer needs.

Deliver a compact action list with evidence, priority, suggested copy where useful, and unresolved facts. Profile changes, posts, replies, and outreach need the user's requested scope; an audit alone does not authorize them.

Primary references, checked 2026-09-10:
- [Business representation](https://support.google.com/business/answer/3038177)
- [Local ranking guidance](https://support.google.com/business/answer/7091?hl=en)
- [Service-area businesses](https://support.google.com/business/answer/9157481?hl=en)