Read-only local campaign artifact

eeat-audit.md

direct-seo-wave-27/eeat-audit.md

# E-E-A-T and Helpful Content review

**Audit mode:** full raw-content review.  
**Input:** retained Flat Fee House Cleaners Sarasota homepage text capture, historical local input only.  
**Evidence standard:** a visible statement is page evidence, not independent verification of the underlying claim.

## E-E-A-T scorecard

| Dimension | Score | Page evidence | Why the score is limited |
|---|---:|---|---|
| Experience | 3/10 | The copy states local, trained staff and describes cleaning services. | No named practitioner, specific case study, dated before/after proof, or supported firsthand example is present. |
| Expertise | 4/10 | The page names multiple cleaning-service categories and general cleaning language. | No qualified author, technical method, certification, or source-backed guidance is shown. |
| Authoritativeness | 2/10 | The brand and Sarasota address/phone are visible. | No named author, credential, award, association membership, citation, or third-party recognition can be verified from this input. |
| Trustworthiness | 5/10 | Address, phone, hours, terms, privacy, support labels, and a satisfaction statement are visible. | Insurance, license, bonding, background-check, review, customer-count, and guarantee claims are not independently evidenced here. |

**Total: 14/40 -- High risk.** Do not amplify unsupported trust claims until the owner supplies evidence.

## Helpful Content review

| Check | Result | Evidence | Concrete correction and verification |
|---|---|---|---|
| Satisfies intent without extra clicks | NEEDS WORK | Homepage lists services and a phone CTA. | Add verified scope, service-area, price-factor, and booking details. Review fresh page capture. |
| Adds firsthand or original operational detail | NEEDS WORK | General service statements only. | Add owner-approved examples, process details, and original media with provenance. |
| Truthful authorship, qualifications, and updates | FAIL | No author, reviewer, qualification, or update evidence is present. | Collect real bios, credentials, reviewer, and update process. |
| Supports factual and commercial claims | FAIL | Credential, volume, review, and guarantee claims appear without citations. | Retain documentary evidence or remove/soften claims. |
| Title accurately describes page | PASS | Retained title says House Cleaning Services in Sarasota. | Confirm against a fresh head capture before keeping it. |
| Complete and free of mass-produced filler | NEEDS WORK | Service descriptions appear mismatched and one section references repairs/installations. | Reconcile each section with actual services and edit in staging. |
| Discloses commercial relationships | NEEDS WORK | No relationship or endorsement disclosure appears. | Confirm whether paid endorsements, affiliates, or incentives exist and disclose if applicable. |
| Identifies organization and contact path | PASS | Brand, address, phone, hours, and policy/support labels are visible. | Freshly verify each published contact and policy destination. |

## Priority corrections

1. Collect legal identity, insurance/bonding/license status where applicable, service guarantees, review policy, staff credentials, and permission for each claim.
2. Correct the repairs/installations mismatch and every service-description mismatch from a business-approved matrix.
3. Add real company/about evidence, contact ownership, page-update process, and only substantiated expertise.
4. Fetch current HTML, policy pages, schema, and actual links before staging edits.