Read-only local campaign artifact

paid-ads-local-brief.md

direct-local-ops-wave-43/paid-ads-local-brief.md

# Paid Ads - closed-gate campaign brief

## Platform fit result

| Platform | Decision | Reason |
| --- | --- | --- |
| Google Search | Candidate only | Retained source names local cleaning services, but no keyword metrics, budget, tracking, or account approval exists. |
| Meta | Not selected | No approved creative, audience, pixel, or demand-generation objective. |
| Remarketing | Blocked | No verified tag, audience, consent, or prior traffic evidence. |

## Offline planning components completed

1. Defined the only candidate conversion as an approved quote request or tracked call. It is not verified.
2. Routed high-intent service searches to a future Google Search candidate, pending keyword data.
3. Kept testing allocations, targets, and performance claims blank because no budget or historical metrics were supplied.
4. Recorded account structure and RSA assets as separate local drafts, not executable ad assets.

## Launch gates

- Written campaign goal, monthly cap, target CPA or lead value, and geographic service policy.
- Current landing-page and offer approval.
- Verified Google Ads conversion tracking and account authority.
- Dated keyword data and negative-keyword policy.
- Explicit approval to create, upload, or spend.

## Decision

`BLOCKED FOR LAUNCH` but `PARTIAL FOR LOCAL PLANNING`: the safe planning framework completed without making an account or spend decision.