Read-only local campaign artifact
USAGE-NOTES.md
direct-image-wave-1/USAGE-NOTES.md
# Direct image outputs and usage notes All images are generated concept illustrations. They are not documentary photography and must retain the visible `CONCEPT ILLUSTRATION` label until approved brand assets and a current site review are supplied. ## Hero image from page - File: `hero-concept-illustration.png` - Skill: `hero-image-from-page` - Concept: text-safe kitchen concept with a broad, clear left field for a homepage overlay. - Alt text: `Concept illustration of a bright, clean kitchen with clear space for house-cleaning website text.` - Overlay: left aligned; a solid or 55 percent off-white to teal gradient is recommended after real design review. - Responsive: use `object-position: 68% center` on narrow screens so the kitchen remains visible. - Limitation: the image aligns to retained service context, but not a fresh page scan or verified production palette. ## Branded image from text - File: `branded-home-care-concept.png` - Skill: `branded-image-from-text` - Text concept: `A cleaner, healthier, more enjoyable space` from the retained homepage CTA context. - Concept: non-documentary home-care still life with an unbranded bottle, folded towels, leaves, and abstract sparkle. - Alt text: `Concept illustration of home-care tools, towels, leaves, and an abstract cleaning sparkle.` - Caption: `Concept illustration for a house-cleaning content placement, pending brand approval.` - Suggested use: blog header, email banner, or social preview after brand approval. - Limitation: no supplied logo, asset kit, or validated live visual scan was available. ## Infographic 1: Plan, Clean, Reset - File: `infographic-plan-clean-reset-concept.png` - Skill: `infographic-generator` - Type: hypothetical three-step process. - Alt text: `Concept infographic with three steps: plan, clean, and reset.` - Placement: immediately before a contact or estimate CTA, where an explanatory process is useful. - Intro: `Here is a simple example of how a cleaning visit can be framed on the page.` - Limitation: it does not assert this is the business's approved or actual process. ## Infographic 2: Service contexts - File: `infographic-contexts-concept.png` - Skill: `infographic-generator` - Type: three-context overview: home, workspace, turnover. - Alt text: `Concept infographic showing home, workspace, and turnover cleaning contexts.` - Placement: after the service-navigation section. - Intro: `The following concept groups the types of spaces referenced in the retained page.` - Limitation: context labels are generic planning labels, not an approved service taxonomy. ## Infographic 3: Room focus - File: `infographic-room-focus-concept.png` - Skill: `infographic-generator` - Type: room-focus overview: kitchen, bath, living. - Alt text: `Concept infographic showing kitchen, bath, and living room cleaning focus areas.` - Placement: after a residential or deep-cleaning service description. - Intro: `This concept can break up service copy with common room categories.` - Limitation: it is not a statement of included tasks, scope, price, or availability. ## Matching before and after pair - Files: `before-concept-illustration.png`, `hero-concept-illustration.png`, `before-after-kitchen-concept.png` - Skill: `before-after-image-generator` - Concept: the same generated kitchen in an everyday untidy and then reset condition. - Alt text: `Concept before-and-after pair of the same kitchen, first lightly untidy and then clean.` - Placement: beneath a generic service explainer only after customer-approval and applicable-ad-policy review. - Required disclosure: retain the generated-concept label. Do not present it as evidence of an actual client result. - Limitation: AI edit preserves the supplied conceptual room geometry but cannot prove a real property or service outcome.