Read-only local campaign artifact

location-page-plan.md

direct-cro-wave-41/location-page-plan.md

# Sarasota Location-Page Plan

**Status:** Single-city planning draft from retained source only.  
**Business name in source:** Flat Fee House Cleaners Sarasota  
**Primary city named in source:** Sarasota, Florida  
**Service:** House cleaning and listed related services, pending owner confirmation.

## Recommended architecture now

```
Homepage: /
  +-- Primary service page: /house-cleaning-sarasota/
  +-- Service pages: /residential-cleaning/ and other owner-confirmed services
  +-- Service-area hub: /service-areas/ only after served cities are confirmed
```

The current evidence supports a Sarasota-focused primary page. It does **not** support a batch of surrounding-city pages because no verified service-area city list, neighborhood list, GBP primary category, or local proof packet was supplied.

## Build rule

| Candidate page | Decision | Reason |
| --- | --- | --- |
| `/house-cleaning-sarasota/` | Draftable after approval | Sarasota and house-cleaning intent are present in the retained source. |
| `/service-areas/` | Hold | Needs a confirmed served-city list and a useful visitor-facing coverage explanation. |
| Pages for individual neighboring cities | Do not create yet | No verified service coverage or unique local substance. |
| Separate pages for specialty services | Hold for scope review | Source lists services, but each needs confirmed availability, scope, and unique content. |

## Doorway-page compliance gate

Do not publish multi-city pages until every candidate city has:

1. Confirmation that the business actually serves it.
2. Unique local value: real service details, approved local proof, and legitimate neighborhood or coverage information.
3. A distinct introduction, FAQ set, and approved image/proof package.
4. A page that helps a user in that location, not a city-name swap that funnels to the same generic estimate form.

If those inputs cannot be provided, use one accurate Sarasota page plus a truthful service-area explanation instead of thin city pages.

## Minimum page blueprint for the Sarasota draft

| Element | Current evidence | Production requirement |
| --- | --- | --- |
| H1 | Historical source names house cleaning in Sarasota. | Confirm the actual GBP primary category and approved title wording. |
| Services list | Several cleaning categories are listed in the capture. | Confirm each category and link only to accurate approved service pages. |
| NAP | Capture includes business name, address, phone, and hours. | Owner validates current NAP and opening hours. |
| Map and reviews links | A Maps URL was supplied by the user, but this wave did not access it. | Use owner-approved actual GBP links after read-only validation. |
| Neighborhoods and ZIPs | Not supplied as verified business service proof. | Owner supplies served areas and unique local content. |
| Schema | No current rendered schema checked. | Validate schema only after confirmed NAP/category/service data. |

## Inputs required to move beyond this draft

- Confirmed service-area cities and neighborhoods.
- Exact GBP primary category and approved service list.
- Current NAP, hours, booking URL, and Maps/review URLs.
- Owner-approved local proof for each city page.
- Current keyword/competition research and an approved publishing scope.