Read-only local campaign artifact

design-shotgun-source-bound-directions.md

direct-content-wave-20/design-shotgun-source-bound-directions.md

# Design Shotgun: Three Source-Bound Directions

**Status:** PARTIAL  
**Input:** retained homepage capture only.  
**Important:** these are directions, not generated visual assets, brand approvals, or implementation instructions.

## A. Service selector

- **Layout archetype:** a single vertical decision path with four service choices.
- **Primary visual device:** a large, abstract line illustration of a clean room. It must be labelled an illustration if created.
- **Information architecture:** headline, four service choices, one estimate CTA.
- **Use when:** the campaign goal is matching an unknown visitor to a service.
- **Source-bound copy:** `House Cleaning Services in Sarasota, FL`; Residential Cleaning; Deep Cleaning; Move In/Out Cleaning; Airbnb Cleaning; `Get A Free Estimate`.

## B. Calm editorial page

- **Layout archetype:** a calm editorial landing section with one dominant statement and a small horizontal service index.
- **Primary visual device:** a two-tone abstract cleaning-tool still life, not an implied photograph of a customer or crew.
- **Information architecture:** primary statement, supporting service index, contact action.
- **Use when:** the campaign needs a less promotional, higher-trust tone.
- **Source-bound copy:** `House Cleaning Services in Sarasota, FL`; `Get A Free Estimate`.

## C. Booking-focus split screen

- **Layout archetype:** mobile-first split screen with a compact service menu and an estimate action panel.
- **Primary visual device:** geometric room-plan pattern with no claim of an actual property.
- **Information architecture:** choose service, identify next action, make contact.
- **Use when:** the goal is an obvious, low-friction first step.
- **Source-bound copy:** Residential Cleaning; Deep Cleaning; Move In/Out Cleaning; Airbnb Cleaning; `(941) 207-9556` pending current confirmation.

## Runner result and gate

The local Windows `design-shotgun` runner was inspected. It makes an offline comparison board only from 2 to 8 supplied `PNG`, `JPEG`, or `WebP` files. No approved local creative assets were supplied and no image provider was invoked. Therefore no board was generated and no invented image was used.

To complete a proper run: approve one direction, provide 2 to 8 approved or explicitly authorised illustration variants, then run `build_design_board.py` against those files and collect feedback before treating a variant as selected.