Read-only local campaign artifact

ad-designer-source-bound-creative-brief.md

direct-content-wave-20/ad-designer-source-bound-creative-brief.md

# Ad Designer: Source-Bound Creative Brief

**Status:** PARTIAL  
**Output type:** copy-and-layout brief only. Not an ad image and not approved for publishing.  
**Source:** retained homepage capture, not a current-site verification.

## What the source supports

| Source text | Safe use in this brief |
|---|---|
| `House Cleaning Services in Sarasota, FL` | Headline candidate |
| `Get A Free Estimate` | CTA candidate, pending current-offer confirmation |
| `(941) 207-9556` | CTA contact candidate, pending current-NAP confirmation |
| Residential Cleaning, Deep Cleaning, Move In/Out Cleaning, Airbnb Cleaning | Service-selection language |

## Creative A: The clear local-service card

**Format:** Meta/Instagram feed concept, 1080 x 1350 after approval  
**Visible copy candidate:**

> House Cleaning Services in Sarasota, FL  
> Choose the cleaning service that fits your space.  
> Get A Free Estimate  
> (941) 207-9556

**Composition:** one original, owner-supplied home-service image or an abstract non-photographic background. Large headline upper left, a short four-service list in the middle, CTA at bottom. Reserve a logo position but do not manufacture a logo.

**Do not add:** pricing, percentages, star ratings, review counts, named neighborhoods, turnaround times, or customer imagery without supplied evidence and rights.

## Creative B: The service-choice card

**Format:** carousel concept, four panels after approval  
**Panel sequence:** Residential Cleaning / Deep Cleaning / Move In/Out Cleaning / Airbnb Cleaning  
**Shared end-card copy candidate:**

> House Cleaning Services in Sarasota, FL  
> Get A Free Estimate

**Composition:** four distinct service panels with an owner-supplied or licensed image for each. Each panel retains one single service label and one action. The end card has a contact CTA only after the number and offer are re-confirmed.

## Creative C: The decision-relief card

**Format:** story or reel cover concept, 1080 x 1920 after approval  
**Visible copy candidate:**

> A cleaner home starts with the right cleaning plan.  
> Residential. Deep. Move In/Out. Airbnb.  
> Get A Free Estimate

**Composition:** a vertically stacked decision path with service types as four clear choices. Use an illustration or supplied media, never a synthetic person presented as a customer.

## Execution gate

The `ad-designer` skill requires the objective, audience, offer, exact approved copy, destination, aspect ratio, brand colors, permitted logo/photos, and constraints. This brief supplies none by invention. On approval, select one concept, use supplied original assets, and visually inspect final spelling, safe zones, crop, contrast, and dimensions.