Read-only local campaign artifact
seo-stop-words-audit.md
direct-content-wave-13/seo-stop-words-audit.md
# SEO Stop Words: Retained-Source Audit **Scope:** This is a local audit of title and heading text visible in the retained homepage capture. It is not a crawl, live metadata inspection, ranking result, or edit to the WordPress site. ## Method Tokenize visible wording, compare tokens against the installed skill's stop-word list, divide matched stop words by total tokens, then preserve readability and search intent. ## Current retained title > House Cleaning Services in Sarasota, FL | Flat Fee House Cleaners | Measure | Result | |---|---:| | Tokens | 10 | | Matched stop words | 1 (`in`) | | Stop-word density | 10% | | Installed-skill title target | Under 20% | | Result | Within target | **Local recommendation:** No stop-word-only rewrite is required. A source-bound alternative title for later approval is `Sarasota House Cleaning | Free Quote`. It preserves the service, location, and retained-source offer wording without adding a price, rating, or result claim. ## Current retained H1 > House Cleaning Services in Sarasota, FL | Measure | Result | |---|---:| | Tokens | 6 | | Matched stop words | 1 (`in`) | | Stop-word density | 16.7% | | Installed-skill H1 target | Under 20% | | Result | Within target | **Local recommendation:** Keep the current H1's clear service-plus-location form unless approved keyword research or live-page context supports a change. Removing `in` would make the heading less natural for little density benefit. ## Proposed URL slug **Candidate:** `/sarasota-house-cleaning/` | Measure | Result | |---|---:| | Tokens | 3 | | Matched stop words | 0 | | Stop-word density | 0% | | Installed-skill URL-slug target | 0% | The campaign has not established the live page URL, redirect behavior, existing slug, internal links, canonical configuration, or authority to change URLs. Treat this as a naming candidate only, not an implementation instruction. ## Readability guardrail Do not strip stop words from body copy, FAQs, customer questions, or natural quote-request language just to lower a percentage. The installed skill specifically treats natural body text and conversational FAQs as places where stop words are appropriate. ## AI-filler sweep The reviewed title and H1 do not contain these common removable fillers: `It's important to note that`, `In today's world`, `When it comes to`, `At the end of the day`, or `In order to`.