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Read-only local campaign artifact

seo-stop-words-audit.md

direct-content-wave-13/seo-stop-words-audit.md

# SEO Stop Words: Retained-Source Audit

**Scope:** This is a local audit of title and heading text visible in the retained homepage capture. It is not a crawl, live metadata inspection, ranking result, or edit to the WordPress site.

## Method

Tokenize visible wording, compare tokens against the installed skill's stop-word list, divide matched stop words by total tokens, then preserve readability and search intent.

## Current retained title

> House Cleaning Services in Sarasota, FL | Flat Fee House Cleaners

| Measure | Result |
|---|---:|
| Tokens | 10 |
| Matched stop words | 1 (`in`) |
| Stop-word density | 10% |
| Installed-skill title target | Under 20% |
| Result | Within target |

**Local recommendation:** No stop-word-only rewrite is required. A source-bound alternative title for later approval is `Sarasota House Cleaning | Free Quote`. It preserves the service, location, and retained-source offer wording without adding a price, rating, or result claim.

## Current retained H1

> House Cleaning Services in Sarasota, FL

| Measure | Result |
|---|---:|
| Tokens | 6 |
| Matched stop words | 1 (`in`) |
| Stop-word density | 16.7% |
| Installed-skill H1 target | Under 20% |
| Result | Within target |

**Local recommendation:** Keep the current H1's clear service-plus-location form unless approved keyword research or live-page context supports a change. Removing `in` would make the heading less natural for little density benefit.

## Proposed URL slug

**Candidate:** `/sarasota-house-cleaning/`

| Measure | Result |
|---|---:|
| Tokens | 3 |
| Matched stop words | 0 |
| Stop-word density | 0% |
| Installed-skill URL-slug target | 0% |

The campaign has not established the live page URL, redirect behavior, existing slug, internal links, canonical configuration, or authority to change URLs. Treat this as a naming candidate only, not an implementation instruction.

## Readability guardrail

Do not strip stop words from body copy, FAQs, customer questions, or natural quote-request language just to lower a percentage. The installed skill specifically treats natural body text and conversational FAQs as places where stop words are appropriate.

## AI-filler sweep

The reviewed title and H1 do not contain these common removable fillers: `It's important to note that`, `In today's world`, `When it comes to`, `At the end of the day`, or `In order to`.