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scriptwriter-30-second-sarasota-quote-draft.md

direct-content-wave-13/scriptwriter-30-second-sarasota-quote-draft.md

# Scriptwriter: 30-Second Sarasota Cleaning Quote Draft

**Status:** Local production draft only. Obtain brand, offer, legal, and media approval before recording or publishing.

| Element | Details |
|---|---|
| Hook | Call out Sarasota households that need help choosing a cleaning service. |
| Emotion | Overwhelm -> clarity -> next step. |
| CTA | Call `(941) 207-9556` or request a free quote. |
| Tone | Clear, calm, service-focused. Not an approved brand-voice statement. |
| Funnel | TOFU awareness. |
| Duration | 30 seconds, about 75 spoken words. |

## Scene 1: Hook (0:00 - 0:03)

### Shot

- **Type:** Close or medium shot.
- **Setting:** Use approved, authentic home footage only.
- **Energy:** Relatable and calm.

### Dialogue

> "Need help choosing a house-cleaning service in Sarasota?"

### On-screen text

```text
Sarasota cleaning help
```

### B-roll options

1. Approved footage of a real, cleaned room.
2. A simple service-list graphic made from approved brand assets.

### Direction

- Start speaking immediately.
- Do not use stock testimonials, review counts, before-and-after claims, or unapproved worker footage.

## Scene 2: Service fit (0:03 - 0:14)

### Shot

- **Type:** Three quick, approved service visuals or text cards.
- **Setting:** Authentic approved locations, or neutral typographic cards.
- **Energy:** Helpful and organized.

### Dialogue

> "Whether you need recurring home cleaning, a deep clean, move-in or move-out help, an Airbnb turnover, or cleaning for an office, start by telling us what your space needs."

### On-screen text

```text
Home. Deep. Move. Rental. Office.
```

### B-roll options

1. One approved visual per service category used.
2. A text-only card for categories without approved footage.

### Direction

- Keep each card on screen long enough to read.
- Show only services that operations confirms are currently offered.

## Scene 3: Quote details (0:14 - 0:23)

### Shot

- **Type:** Phone or simple form-style graphic.
- **Setting:** Neutral, approved background.
- **Energy:** Reassuring.

### Dialogue

> "Share the service you need, your property size, and your preferred date. The retained website says quotes are flat-rate based on home size and services needed, so confirm the details for your property."

### On-screen text

```text
Tell us your cleaning needs
```

### B-roll options

1. Approved quote-request screen recording after the live form is verified.
2. Text card listing service, property, and date.

### Direction

- Do not show a nonfunctional form.
- Do not promise a price, response time, or availability.

## Scene 4: CTA (0:23 - 0:30)

### Shot

- **Type:** Branded end card after approval.
- **Setting:** Approved logo and contact treatment only.
- **Energy:** Direct.

### Dialogue

> "Call Flat Fee House Cleaners Sarasota at 941-207-9556, or request a free quote through the official website."

### On-screen text

```text
Call 941-207-9556
Request a free quote
```

### Direction

- Hold the end card for at least two seconds.
- Validate the phone routing and quote form before release.

## Thumbnail concepts

1. **Text-first:** `Sarasota Cleaning Quote` with an approved logo and contact number.
2. **Service-first:** `What Does Your Home Need?` with approved cleaning imagery.
3. **Checklist-first:** Three short cards: `Service`, `Property`, `Date`.

## Production notes

- Film only at locations and with people who have approved release and usage rights.
- Add burned-in captions that match the approved dialogue.
- Use licensed music only after brand approval.
- Keep category cards readable on vertical 9:16 placements.

## Variations to test after approval

| Element | A | B |
|---|---|---|
| Hook | "Need help choosing a house-cleaning service in Sarasota?" | "Looking for a cleaning quote that fits your space?" |
| Service sequence | Home -> deep -> move | Rental -> office -> home |
| CTA | Call first | Quote-request first |

No winning variation is claimed. A live test requires an approved campaign, valid destination, tracking, budget, and platform access.

## Pre-publish checklist

- [ ] Audio is clear.
- [ ] Captions are added.
- [ ] End card holds for at least two seconds.
- [ ] Landing page works.
- [ ] Phone routing is verified.
- [ ] All footage, logo, and music have approval.
- [ ] Current services and quote language are approved.