Read-only local campaign artifact

content-ops.md

direct-content-wave-11/content-ops.md

---
skill: content-ops
state: PASS
scope: local editorial operations packet
---

# Content operations packet -- Sarasota house-cleaning quote checklist

## Asset record

| Field | Value |
|---|---|
| Asset ID | `ffhc-sarasota-first-cleaning-quote-checklist-v1` |
| Working title | What to ask before requesting a house-cleaning quote in Sarasota |
| Intended canonical path | `/blog/house-cleaning-quote-checklist-sarasota/` -- proposed, not created |
| Owner | Flat Fee House Cleaners Sarasota -- approval required |
| Stage | Draft ready for fact and brand review |
| Primary reader task | Prepare a useful cleaning-service quote request |
| Target action | Request a quote by phone or website |
| Source packet | `SOURCE-NOTES.md` and `professional-article-writer.md` |
| Reviewer needed | Business owner or authorized editor |
| Next review | Before any CMS entry or publication |

## Intake and intent

The audience is a Sarasota homeowner or renter trying to describe a cleaning need clearly. The editorial purpose is educational: help a reader prepare a room-by-room request, understand the difference between a request and a confirmed service scope, and ask for a written quote.

The piece does not promise a particular result, price, schedule, staff qualification, insurance status, or task inclusion. It uses only retained-site facts that Flat Fee House Cleaners Sarasota lists residential, deep, move in/out, commercial, Airbnb, and related cleaning categories; says pricing is flat-rate based on home size and services; and invites a quote request.

## Brief

### Angle

The useful quote is not the fastest question. It is the question with enough room, timing, and priority detail for the business to respond to.

### Required sections

1. Why a defined scope makes a quote conversation easier.
2. A short before-you-call inventory.
3. Questions that distinguish a request from a confirmed inclusion.
4. When to use a one-time, recurring, deep, or move-related conversation.
5. A clear request-for-quote close.

### Exclusions

- No exact prices, duration, outcome, or availability claims.
- No claims about licenses, insurance, staff background checks, customer numbers, ratings, or guarantees.
- No invented internal links. The article may link to a verified service URL only after an editor verifies it exists.

### Acceptance criteria

- Reader can create a usable scope list.
- Every client-specific statement is traceable to `SOURCE-NOTES.md`.
- Proposed title, slug, and CTA are visibly labelled as proposed.
- No publishing, CMS, SEO-tool, or external-account action occurs.

## Editorial QA

| Check | Result | Evidence |
|---|---|---|
| Main reader task answered early | PASS | Opening and first section of `professional-article-writer.md` |
| Brand-specific claims bounded | PASS | SOURCE-NOTES limitations applied |
| No performance or SERP claims | PASS | Manual copy review |
| Clear CTA | PASS | Final section asks reader to request a written scope/quote |
| Publication approval recorded | NOT YET | Owner review remains required |
| Live internal links verified | NOT YET | No specific links inserted |

## Handoff checklist

- [x] Draft copy delivered locally.
- [x] Source notes delivered locally.
- [x] Claims requiring live confirmation explicitly excluded.
- [ ] Owner reviews actual service inclusions and price language.
- [ ] Editor verifies the proposed URL and any internal links.
- [ ] Authorized publisher enters and publishes content.

## Refresh trigger

Review before publication and again whenever the website's services, quote process, or contact details change.