Read-only local campaign artifact

brand-guide.md

direct-content-wave-8/brand-assets-setup/brand_assets/brand-guide.md

# Brand Guide: Flat Fee House Cleaners Sarasota

This folder is a local working handoff built from a retained homepage capture. It is not a claim that the business has approved these tokens, fonts, or logo direction.

## Business overview

| Field | Value |
|---|---|
| Business | Flat Fee House Cleaners Sarasota |
| Website | https://flatfeehousecleanerssarasota.com/ |
| What it does | The captured site lists residential, commercial, Airbnb, deep, window, pressure washing, emergency, green, move in/out, office, and medical facility cleaning. |
| Audience | Sarasota-area people and businesses seeking cleaning services. Specific ICP remains unverified. |
| Voice | Clear, practical, and reassuring. |

## Brand use

Use `colors.css` and `../../brand-guideline-generator/brand-system.md` together. Primary usage is green for the single main action. Rust accent is reserved for an editorial marker or a single secondary highlight per screen.

## Logo status

No logo files are included. No placeholder artwork was created. Add genuine, approved logo variants only after the client supplies or approves them.

## Typography

Display: Source Serif 4, Georgia, serif. Body: Inter, system-ui, sans-serif. These are derived working choices, not an extraction.

## Imagery

Use client-provided imagery or authorized commissioned/generative work only. No stock photography. Keep copy on a solid surface instead of a dark overlay.

## Do and do not

Do use direct CTAs such as "Request a quote." Do preserve visible focus outlines. Do not introduce price, insurance, satisfaction, review, or availability promises beyond independently verified approved facts.