Read-only local campaign artifact
ai-llm-seo-source-bound-strategy.md
direct-content-wave-7/ai-llm-seo-source-bound-strategy.md
# AI Search Optimization Strategy **Business:** Flat Fee House Cleaners Sarasota **Location:** Sarasota, Florida **Primary scope used:** local house-cleaning services **Target platforms:** ChatGPT, Google AI Overviews, Perplexity, Gemini **Status:** PARTIAL -- retained-source strategy only **Evidence:** `source-evidence.json` and its named homepage capture ## What this run did and did not establish This is a real local strategy and copy package, not an AI-citation claim. No AI platform, search result, third-party profile, review, credential, or live page was queried. The retained text is internally inconsistent: it uses both `Flat Fee House Cleaners Sarasota` and `Sarasota House Cleaning`, and includes unrelated repair/installation language. Resolve identity and claim evidence before publishing anything below. ## 1. Entity authority assessment | Signal | Retained-text observation | Safe next action | Proof required before publication | |---|---|---|---| | Canonical business name | `Flat Fee House Cleaners Sarasota` appears repeatedly; `Sarasota House Cleaning` also appears. | Approve one legal/brand display name and use it identically in title, H1, footer, schema, and profiles. | Owner-approved brand source. | Location/contact | Capture states Sarasota address and phone. | Verify the NAP against the business record before reuse outside the existing site. | Approved NAP record. | Author expertise | No named individual, author, credentials, or review process is established. | Do not invent an author persona. Collect real owner/manager bio, training, and review responsibility. | Credential and role packet. | sameAs / Knowledge Graph | No profile URLs or identifiers are established. | Inventory only verified profiles, then add their URLs to schema. | Verified profile list and CMS authority. | Claims | Insurance, licensing, background-check, eco, guarantee, review, count, and staff claims appear without proof. | Build a claim-to-evidence register; remove or qualify unsupported claims. | Source for each claim. ### Author profile specification, not a fictional persona Use this only after a real person and credentials are supplied: > `[Name]` is `[actual role]` at Flat Fee House Cleaners Sarasota. `[Name]` reviews this page for accuracy based on `[documented experience or credential]`. Last reviewed: `[date]`. No name, years, certifications, project counts, awards, or publications are supplied by the retained capture, so none are drafted as facts. ## 2. Content package for AI retrieval ### Five source-bounded answer capsules Each sentence below is restricted to the retained homepage wording. They require approved facts and a current-page review before use. 1. **What cleaning services does Flat Fee House Cleaners Sarasota list?** Flat Fee House Cleaners Sarasota lists residential, commercial, Airbnb, deep, window, pressure-washing, emergency, green, move-in/out, office, and medical-facility cleaning on its retained homepage capture. Confirm current service availability and service-area scope before publishing. 2. **Do customers need to provide cleaning products?** The retained FAQ says the company brings cleaning supplies and will use customer-supplied products if preferred. Confirm the current policy, exceptions, and product-safety documentation before presenting this as a promise. 3. **Does the company offer one-time and recurring service?** The retained FAQ says customers can choose one-time or recurring cleaning without a contract. Confirm current scheduling and contract terms before publishing the statement. 4. **How does pricing work?** The retained FAQ says pricing is flat-rate and based on home size and services needed. Do not add dollar amounts, guarantees, or estimates without an approved current rate card. 5. **Can the team clean while a customer is away?** The retained FAQ says customers may provide entry instructions and receive a completion notice. Verify security, access, and notification policies before publishing this process. ### Page architecture | Section | Required content | Evidence gate | |---|---|---| | Opening answer | One direct sentence: business, verified service scope, verified Sarasota service area. | Approved business facts. | Service sections | One service per H2 with scope, exclusions, process, and approved source/price policy. | Service policy and rate-card authority. | Trust section | Named reviewer or owner, actual credentials, policies, and dated source links. | Credential packet. | FAQ | Visible answer must exactly match FAQPage markup. | Current HTML and legal/policy review. | Local proof | First-party case details or documented process, with consent where needed. | Approved proof packet. ## 3. Signal distribution plan | Channel | Asset to prepare | Do not claim now | Release gate | |---|---|---|---| | Website | Canonical About copy, verified NAP, service scope, author/reviewer, policy links. | Crawlability, schema deployment, or live change. | CMS authority and fact packet. | Google Business Profile | Consistent name, categories, hours, service-area statement. | Listing ownership, rank, reviews, or posting. | Profile owner access. | Reviews | Request template asking for truthful service and city detail. | Review count, rating, or testimonial authenticity. | Customer-consent process. | Social/directories | Matching business definition and verified profile links. | Profile existence or directory placement. | Verified profile inventory. | Earned sources | Evidence-backed local story or case study. | Any coverage, citation, or outreach result. | Approved source and outreach authority. ## 4. Implementation priority ### Tier 1: facts and risk control 1. Approve the canonical name and resolve the competing `Sarasota House Cleaning` wording. 2. Verify every numeric, credential, review, insurance, guarantee, eco, staff, and experience claim or remove it. 3. Supply a real contact, policy, and service-scope source packet. ### Tier 2: owned-content foundation 1. Publish a verified About/identity page and author or review-process block. 2. Add source-backed service answer capsules and FAQs. 3. Add schema only after visible content, real facts, and URLs match. ### Tier 3: earned authority and monitoring 1. Build a verified-profile inventory and consistent entity description. 2. Produce consented first-party case evidence rather than invented statistics. 3. Run platform-specific prompts and retain dated screenshots/exports after measurement authority is granted. ## 5. Monitoring specification These are **unrun** prompts, not results: `Flat Fee House Cleaners Sarasota`, `house cleaning Sarasota FL`, `deep cleaning Sarasota FL`, `move-out cleaning Sarasota FL`, and `Airbnb cleaning Sarasota FL`. Record platform, exact prompt, date, response, cited URLs, and screenshots. Do not infer a citation, rank, or recommendation from this plan. ## Completion gate **Why PARTIAL:** the strategy and five source-bounded answer capsules were produced locally. A full run requires current rendered pages, approved business facts and claims, real authorship/credentials, live schema/crawler checks, and authorized platform measurement.