Read-only local campaign artifact

google-ads-quality-score-preflight.md

direct-analytics-wave-56/google-ads-quality-score-preflight.md

# Google Ads Quality Score -- local diagnostic frame

## Result

No Google Ads account, keyword-level Quality Score export, ads, or landing-page records were accessed. No Quality Score, CPC impact, or optimization result is claimed.

## Local scoring frame

The skill requires three observed components for a real keyword diagnosis:

| Component | Needed record | Current state |
|---|---|---|
| Expected CTR | Keyword-level Google Ads diagnostic | unavailable |
| Ad relevance | Keyword and active ad text | unavailable |
| Landing page experience | Keyword-to-current-page assessment | unavailable |

## Review method after access is granted

For each active keyword, retain its actual Quality Score and three diagnostics, identify the matching ad group and landing page, then recommend one change at a time. Re-measure only after a comparable traffic window. Do not infer a score from generic homepage copy.

## Exact gate

Read-only Google Ads access or a dated keyword-level export, an approved landing-page target, and a stated optimization objective. Account edits, budgets, bids, or publishing require separate authorization.