Read-only local campaign artifact

google-ads-negative-keyword-bank-proposal.md

direct-ads-wave-1/google-ads-negative-keyword-bank-proposal.md

# Google Ads Negative Keyword Bank: Conservative Proposal

**Result:** `PARTIAL`

## Safe initial bank for review

These are proposed exclusions only. They are based on the skill's reusable local-service categories and are not uploaded, applied, or represented as a final account list.

| Category | Proposed negative terms | Reason | Approval needed |
| --- | --- | --- | --- |
| DIY and education | how to; DIY; yourself; tutorial; guide; tips | The retained page offers cleaning services, not instructions or training content. | Confirm informational-query policy. |
| Job seekers | jobs; careers; hiring; salary; employment; training; certification; apprenticeship | The retained page markets customer services, not job listings. | Confirm hiring-recruitment policy. |
| Product and equipment intent | cleaning supplies; cleaning products; cleaning equipment; cleaning classes; cleaning franchise; cleaning business for sale | The retained page presents a service business rather than product, course, franchise, or business-sale pages. | Confirm whether any products, classes, or franchise opportunities exist. |
| Clearly different cleaning verticals | dry cleaning; laundry service; car wash; pool cleaning | These are not service labels on the retained page. | Confirm final included-service inventory. |

## Deliberately deferred categories

| Category | Why no term was proposed |
| --- | --- |
| Competitor names | No named competitor list or competitive-targeting policy was supplied. |
| Locations outside Sarasota | No approved service-area boundaries, locations, or exclusions were supplied. |
| Low-quality modifiers | The retained page gives no approved premium-positioning policy. Do not add `cheap`, `discount`, or generic `free` negatives. |
| Search-term discoveries | No dated Search Terms report was supplied. |

## Maintenance workflow

1. Review a dated Search Terms report weekly after launch.
2. Add only terms that have both irrelevant intent and policy approval.
3. Keep account-level and campaign-specific lists separate.
4. Record the source query, match type, reason, approver, and effective date for every addition.

## Exact unblock

Confirm the actual included and excluded services, hiring policy, service area, positioning policy, and competitor-name policy. Supply the pre-launch keyword list or a dated Search Terms report. Separate scoped authority is required before any upload or application in Google Ads.