Read-only local campaign artifact

google-ads-account-structure-prelaunch.md

direct-ads-wave-1/google-ads-account-structure-prelaunch.md

# Google Ads Account Structure: Pre-Launch Plan

**Result:** `PARTIAL`

## Local planning decision

The retained page supports distinct service themes. With no budget, economics, conversion evidence, or account access, this is a draft naming and segmentation plan only. It is not an account build.

| Proposed campaign name | Source-bound service scope | Match-type starting point | Readiness |
| --- | --- | --- | --- |
| House Cleaning - Sarasota - Search | General house and residential cleaning | Exact and phrase only | Needs approved keyword list and landing-page check |
| Deep and Move Cleaning - Sarasota - Search | Deep cleaning and move in/out cleaning | Exact and phrase only | Needs separate landing-page message match |
| Commercial Cleaning - Sarasota - Search | Commercial, office, and medical-facility cleaning | Exact and phrase only | Needs B2B qualification and landing-page proof |
| Brand - Search | Flat Fee House Cleaners Sarasota | Exact and phrase only | Needs approved brand-term policy |

## Decisions intentionally withheld

| Decision | Status | Why |
| --- | --- | --- |
| Monthly budget or allocation | Not set | No spend cap or service economics were supplied. |
| Bids, target CPA, target ROAS | Not set | No performance, conversion value, or target evidence exists. |
| Broad match | Do not use | The skill requires verified conversion tracking and sufficient data first. |
| Smart Bidding | Do not use | The skill requires conversion proof and meaningful volume first. |
| Performance Max, remarketing, Display, YouTube | Do not use | No audience, tracking, creative, or budget evidence exists. |
| Geographic radius, exclusions, language | Not set | Sarasota appears in the retained source, but service-area and language policy are unconfirmed. |

## Tracking checklist for a later account review

| Required proof | Current state |
| --- | --- |
| Form-submission event fires on the correct page | Unverified |
| Call tracking and forwarding number policy | Unverified |
| GA4 link and imported conversion | Unverified |
| Google tag or GTM setup | Unverified |
| Test conversion with value and conversion window | Unverified |
| Landing page for each proposed service campaign | Unverified |

## Exact unblock sequence

1. Approve the objective and a hard monthly maximum spend.
2. Confirm which retained service labels are actually sellable and which geographic areas are served.
3. Provide service economics and the real lead or call conversion definition.
4. Allow read-only evidence review for tracking and existing account state.
5. Approve any account-side configuration separately.

No campaign, ad group, bid, budget, tracking configuration, or account setting was created or changed.