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Read-only local campaign artifact

analytics-tracking-measurement-plan.md

direct-measurement-wave-1/analytics-tracking-measurement-plan.md

# Analytics tracking: Flat Fee House Cleaners Sarasota

**State:** `PARTIAL`  
**Target:** retained homepage text for `https://flatfeehousecleanerssarasota.com/`  
**Purpose:** give the owner a decision-focused event specification without pretending any tag is installed.

## Evidence used

The retained text shows a phone number, the CTA labels "Get A Free Estimate" and "Request a Free Quote", and service navigation labels including Residential, Commercial, Airbnb, and Deep Cleaning. It does not reveal GA4, GTM, form behavior, or a success state.

## Decision-first event plan

| Event | Business question | Proposed trigger | Safe parameters | Must be verified before use |
|---|---|---|---|---|
| `phone_contact_intent` | Which pages create phone intent? | A real `tel:` link click | `page_path`, `cta_location`, `phone_last4` | Current HTML and GTM Preview |
| `quote_request_started` | Which entry point starts quote intent? | Quote control opens a form or modal | `page_path`, `cta_location` | Actual control behavior |
| `quote_request_submitted` | Which traffic becomes a valid lead? | Verified form success only | `form_name`, `page_path`, `lead_type` | Success condition and consent review |
| `service_navigation` | Which services draw consideration? | Service-link click | `service_name`, `page_path` | Current navigation structure |

Do not send names, email addresses, phone numbers, street addresses, free-text messages, or any other PII to GA4.

## Implementation order

1. Get read-only GTM and GA4 access plus the exact measurement-ID variable name.
2. Confirm the current homepage controls and the real quote-form success event.
3. Add the smallest matching trigger and event tag in GTM Preview only.
4. Verify one controlled test in GTM Preview, GA4 DebugView, and Realtime.
5. Mark only the verified lead-completion event as a GA4 key event, after owner approval.

## Acceptance test

The complete skill run requires a current page inspection, GTM Preview evidence, GA4 DebugView evidence, privacy/consent confirmation, and explicit authority to publish a container version. None are available in this local wave.